How Starbucks uses Facebook

Graham Jones
Video
14th December 2010
Last edited: 14th December 2010

Rory Cellan-Jones reports on how Starbucks is using Facebook to get closer to its customers.

Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+

Like this article?

Other posts that might be of interest

Where do all the Internet profits go?

Billions of pounds is traded everyday here on the Internet – do you see any of it? Probably not much. If you do make money online you don’t get those billions, I’m guessing. So who

General

Did you do anything for the “global” Earthday?

Today is the worldwide (apparently) Earthday. You knew that this morning if you strolled along to Google to discover the logo had changed. In fact for every Earthday for the past seven years, Google has

How much time should you spend online?

Phil Calvert is a marketing expert who encourages everyone to market themselves “live” at seminars and other events. But he also says that blogging is the equivalent of live marketing because it places you in

Old-fashioned PR brings search engine benefits

A new study of online behaviour confirms that good old-fashioned public relations is essential in getting search engine results that people actually click on. The research, conducted by the search engine marketing firm, iProspect, reveals

© 2025 Graham Jones – B.Sc. (Hons), B.A. (Hons), Adv.Dip.Ed., MBPsS., M.Sc., M.Ed., FPSA, PSAE, FHEA, CMBE

124 City Road, London EC1V 2NX | Tel: 0118 336 9710

Affiliate Links: Some of the links in this website are affiliate links providing me with a small commission when you purchase an item. I only use affiliate links for products which I personally value. Amazon: As an Amazon Associate I earn from qualifying purchases.
Images: Images from Amazon, Canva, Fotolia, Free Digital Photos, Freepik,
FreeStockPhotos, Geograph, Pixabay, PxHere, StoryBlocks, Unsplash product suppliers or my own collection.