Research published today shows that around half of the FTSE 100 companies do not have the technological capability to accept job applications online. That is putting them at a strategic advantage. Job hunters now use
Listening to the radio this morning I discovered that the biggest online retailer is the UK supermarket, Tesco. This company is a true phenomenon. One pound in every seven of the British economy is spent
Once again, research has confirmed what I’ve thought for ages – businesses just don’t understand blogging. A three month study involving nearly 2,500 businesses by Fasthosts has shown that the majority believe blogs have powerful business
A survey of 750 of the world’s leading “futurists” has revealed a largely negative view of how the Internet will affect our lives by the year 2020. According to the research, we’ll have less access
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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