The latest issue of PC World reports that companies are cracking down on the personal use of the Internet at work. The article argues that valuable networking bandwidth can be eaten up by employees surfing
We’ve all heard that blogging is good for business. Indeed, in this blog I’ve even said you must blog to stay in business. But what’s your return on investment for blogging? An attempt to work
Today I was at the annual Email Marketing Conference of the UK’s Direct Marketing Association. There were several interesting facts revealed during the day, but several speakers echoed a single theme. They were clear that
This weekend I’ve read a great deal about online social networking. If I were to believe what I’ve read, I’d think that all you needed to do was set up a whizzy social networking site
124 City Road, London EC1V 2NX | Tel: 0118 336 9710
Affiliate Links: Some of the links in this website are affiliate links providing me with a small commission when you purchase an item. I only use affiliate links for products which I personally value. Amazon: As an Amazon Associate I earn from qualifying purchases.
Images: Images from Amazon, Canva, Fotolia, Free Digital Photos, Freepik,
FreeStockPhotos, Geograph, Pixabay, PxHere, StoryBlocks, Unsplash product suppliers or my own collection.
2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
Comments are closed.