I’ve just got back into the office having been out today speaking at two conferences. As ever it’s what people say to you in the breaks that prove to be the most fascinating and interesting.
This morning in the UK we hear that British Airways has sold its regional airline business, BA Connect, to its main domestic rival, FlyBe. The deal reportedly involves BA absorbing £150m of additional costs –
For Internet marketing, when you sell stuff online you are helping to solve someone’s problem. They may arrive at your site via a search engine, or they may have been given a recommendation. But the
The other day I was speaking at an NRG meeting in London, UK. Afterwards one member of the audience came up to me and said that what I spoke about made sense for selling physical
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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