More evidence has come my way today of the immense value of “offline marketing” for anyone running an online business. If you read much of the Internet marketing “mantra” you’ll be told about how to
You’ll know from this blog that I reckon that building relationships with your clients, either online or offline, is essential for your Internet business. Many business people use networking to help establish and build relationships,
What makes the world go around? Yes, I know the answer is gravity, but I mean the human world. What makes everything “tick”? Consider, for a moment, the fact that we can fly anywhere we
Every day I read something that just makes me realise how little the world’s authorities and governments actually understand anything about the Internet. Today, two American legal cases show that the “establishment” is thrashing around
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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