The London Marathon has just begun and 36,000 people are attempting the 26.2 miles through the historic London streets. Professional athletes, elite club runners and people who enjoy running all run alongside people raising money
Gordon Bell is an amazing man. He is in his 70s, still works at Microsoft and can remember every single event that has happened in his life for several years. So how does he do
Your web site loses sales. Shocking as it may seem, not everyone who visits your web site buys from you. Well, you knew that, of course. But did you know that around one third of
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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