How to attract shoppers in hard times
Shoppers are deciding to keep more of their money in their pockets and spend less of it with businesses. At the same time, businesses are cutting back on spending and inflation is rising. In the
Web Success
- Graham Jones
- Presentations
- Last edited:
Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Like this article?
Share on Twitter
Share on Linkdin
Share on Facebook
Share via email
Other posts that might be of interest
New slant on social networking
How much has your social network grown this week? How much has your online network grown this week? How much has your business grown this week? It appears that your business growth has a direct
Improve your web site following food additive study
Researchers at the University of Southampton have reportedly found a link between certain artificial food additives and the behaviour of children. The study was initially reported by The Grocer magazine and is now featured widely
Internet Marketers don’t have secrets
How annoyed do you get seeing another web site offering you “Internet Marketing Secrets”? How upset do you get opening that email providing you with “Secrets of the Online Gurus”? And how frustrated are you
2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
Comments are closed.