There is an old saying about advertising that only half of it actually produces any results, you just don’t know which half. Many businesses don’t bother advertising because it is costly, difficult to analyse without
Executives in some businesses have, in the past, been ‘economical with the truth’ – to say the least. Years ago the holiday industry in the UK was famous for publishing details of hotels that didn’t
Internet shoppers are spending more money than ever before and the trend is upwards, says a new report on online retailing. However, the report concludes that the future for Internet retailers is one of gentle
Social networkers have taken over the Internet – or so it would seem. Everywhere you look these days there’s something about social networking. It’s the latest online “fad” and in its current form, it will
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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