Shoppers pay more for privacy
Shoppers on the Internet are prepared to pay more for what they buy from you if your site has a clear privacy policy. According to research from Carnegie Mellon University, shoppers want to see your
Web Success
- Graham Jones
- Presentations
- Last edited:
Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Like this article?
Share on Twitter
Share on Linkdin
Share on Facebook
Share via email
Other posts that might be of interest
Manage projects using social networking sites
Business professionals are increasingly using social networking sites to connect with their existing colleagues, rather than find new opportunities. That’s one of the conclusions you can draw from the latest survey on social networking by
Starbucks psychological tactics are effective online
Internet marketers could learn a thing or two from Starbucks. Instead of setting up “just another” coffee shop, Starbucks decided to be different. Rather than do what everyone else was doing it opted for a
Web sites don’t matter if you are trying to sell
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results
2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
Comments are closed.