Internet users are suffering increasing problems finding what they want. Often you will find that whatever you are searching for advertisers, or “aggregation” software brings to the top of the search engine listing material that’s
Shoppers at supermarkets have witnessed a silent revolution in shopping in the past few years. Supermarket giants like Wal-Mart, Tesco and so on have all installed new checkouts that are rapid and reliable. One of
Business owners have still to capitalise on the power that social networking provides. At the moment companies and Internet marketers are largely using social networking sites to advertise their products and services. Some businesses are
Environmentalists are enjoying success at the moment. After several decades of campaigning, environmental issues are now mainstream and at the top of the agenda for many politicians and business people. Indeed, only yesterday Google announced
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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