Women prefer web sites to advise them
Women prefer web sites to help advise them in making purchasing decisions. New research shows that over half of women will take the advice of a web site over the information provided by friends or
Web Success
- Graham Jones
- Presentations
- Last edited:
Graham Jones
Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+
Like this article?
Share on Twitter
Share on Linkdin
Share on Facebook
Share via email
Other posts that might be of interest
How Gordon Brown got his job
Gordon Brown becomes the Prime Minister of the UK today. In a much heralded move, after ten years as Chancellor of the Exchequer, he gets the job he really wanted in the first place –
How to back up your blog
Blogging can contribute a great deal to your web site. But if you don’t back up your blog and your blog server breaks down, there’s a chance you will lose everything. Even if you only
Business bloggers are in the minority
Bloggers are rare. Strange as it may seem with millions of blogs being posted every day, blogging is a minority activity. Yet as anyone who knows anything about Search Engine Optimisation will tell you, blogging
2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
Comments are closed.