This weekend sees the Tour de France start in London. It will be the biggest sporting event in the capital before the 2012 Olympics with nearly 200 competitors and tens of thousands of spectators expected.
Mobile phone users are split between those who use text messaging (SMS) and those who find it too fiddly. Similarly, online, people are split between those who love email and those who prefer instant messaging
Wherever you look for information on marketing your business online you’ll find advice suggesting that you should target a specific sector. One report out this week shows that it is women you should be aiming
Business people spend millions – no billions – on advertising and promotions each year. For years though, no-one has been sure of the true impact of the advertising. For instance, someone who advertises on TV
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2 thoughts on “Web Success”
Hi,
I heard you speak at the Academy of Chief Executives seminar with the ECHG programme in Birmingham.
Your talk was very interesting, I was just going over my notes and wondered if you may be able to remind me of the significance of Phineas P. Gage and his associated head injury to the presentation?
Kind Regards
Peter Fernando
Hi Peter, glad you found my talk interesting. Phineas Gage had the front portion of his brain knocked out in a railway accident. He survived, but his personality changed. Subsequent neurological research has identified this part of the brain as being important in personal decision making. When we decide we are interested in something that appeals to us, this part of the brain fires and appears to send messages to the emotional centre of the brain. In essence if your website is to appeal to someone, it has to fire up that "pre-frontal cortex".
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