New Research Finds Store-Based Retailers Invest in Mobile Commerce, Online Retailers Invest in Social Networking

RSR Research’s latest report, “Online Commerce in 2009: The Model Has Changed – Have Retailers?” finds that store-based retailers see the greatest opportunities for mobile, while online pure play retailers place greater value on social networks. Retailers across the board also still see big opportunities for core capabilities around online …

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Parents fail to monitor their children’s use of the internet

In advance of the Internet Watch Foundation’s Awareness Day (on 14th October 2009), Thinkbroadband.com has surveyed over 400 parents in the UK about their main concerns with children browsing the Internet. The new survey has revealed that almost a third of parents’ worry that their children will be exposed to …

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Online businesses fail to meet customer expectations

Research released today reveals 53% of British online adults say that they are now conducting more transactions online than they did in the past due to the current economic climate, with the ability to compare products and prices cited by 74% of these as the main reason. However, the 2009 …

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Conversing With Consumers Reaps The Greatest Benefit Of Social Media

The biggest advantage of including social media in a marketing strategy is that it facilitates conversation between brands and their audiences according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. Social networks have numerous uses when it comes to online marketing, providing a …

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Many See Value in Integrating Online Video with News Releases, but Few Have Actually Tried

PRWeb, the online news distribution service (http://www.prweb.com/) of Vocus (NASDAQ: VOCS) today announced the results of a non-scientific survey. Out of the 1,817 respondents, 94 percent see value in including video with news releases but only 12 percent have ever included video in news releases they’ve distributed. “The disparity between …

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The end of fake reviews

Leading consumer electronics manufacturers will now publish only genuine customer reviews on their web sites – both good and bad. Hotpoint, Sharp and Toshiba join Brother, Cannon, Indesit, Kodak and Kaspersky as the most recent brands to partner with Reevoo, a trusted shopping advice provider, to supply genuine customer reviews …

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Social Media Is Important In Keeping Content Fresh For Users

Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. With a vast amount of business and other activities now being conducted over the Internet, it has …

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Most companies fail to measure their online ROI

Fasthosts, a leading web hosting provider and domain name registrar, reports that 43 per cent of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to recently released research released. The study of 430 UK firms* by Fasthosts (http://www.fasthosts.co.uk/) found that whilst …

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Credit crunch fuels growth in cybercrime

UK cybercrime has rebounded to worrying levels, not seen since 2006, as a result of the recession and consumer complacency, according to Garlik’s annual UK Cybercrime report, now in its third year. The report, which analyses publicly available data to build a comprehensive view of cybercrime in the UK, revealed …

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SEO Company Includes Google News In SEO Google Packages

Master Google, a leading company in Google SEO (http://www.mastergoogle.com/), has added a new service to two of its most popular packages. Mastergoogle.com now submits content to many media sources Google News pulls content from. This addition will enhance the Web site popularity of Mastergoogle.com’s clients and help increase their rankings …

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BuzzPlant Expands Their Social Media Marketing Offerings

Using social media to market your products or services is a must in today’s changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out. Online social media marketing is where …

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SEO Blogger Justin Briggs Awarded Distinguished Search Engine Marketing Scholarship

Marketing Pilgrim (http://www.marketingpilgrim.com/), which provides breaking news and in-depth analysis of Internet marketing and online advertising trends, names SEO Zombie (http://seozombie.com/) blogger Justin Briggs as the winner of its 2009 Search Engine Marketing Scholarship for his article on SEO-friendly web design. Briggs’ winning article, “9 SEO Tips for Attractive Search …

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Twitter Used More Frequently in Email Marketing Than Facebook

MailChimp recently analyzed more than 1 billion emails sent since January 2009 to track the inclusion of links to Twitter and Facebook. The data shows an 84% increase in email campaigns that include links to Twitter compared to a 66% increase in campaigns that feature Facebook. In 2008, neither site …

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