Retail fashion magazines in the UK have just asked my views about how the postal strike will be perceived and how retailers should react, particularly in the run-up to Christmas. My ideas are due to be quoted in the next issues of Lingerie Buyer and Womenswear Buyer, to name but two.
Internet Marketing :: Offline marketing is essential
More evidence has come my way today of the immense value of “offline marketing” for anyone running an online business. If you read much of the Internet marketing “mantra” you’ll be told about how to