Retail fashion magazines in the UK have just asked my views about how the postal strike will be perceived and how retailers should react, particularly in the run-up to Christmas. My ideas are due to be quoted in the next issues of Lingerie Buyer and Womenswear Buyer, to name but two.
Psychology
Should you be worried that you might look like a bit of a drip?
If you were the Prime Minister, I doubt you would choose to make the most important announcement of your year standing in the pouring rain getting drenched. Whatever your political leanings, I suspect you reckon
