On the drive-time programme on BBC Radio Newcastle talking about how Internet rumours spread. A Newcastle fan started a rumour in an online forum about his football club, only to find the world’s media was reporting it as fact….!
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having