The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
