The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Two new surveys have come my way in the last few days. One showed that less than 25% of all businesses offer their products and services for sale via the Internet. The other survey suggested
A study of teachers in the UK has confirmed the educational benefits of the Internet. The research has shown that the use of the Internet in the classroom helped all pupils, regardless of ability. Furthermore,
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
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