The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
How to avoid the British Airways effect in your online business
British Airways used to be “the world’s favourite airline” – not any more. Indeed, BA has been fighting hard against a huge onslaught of competition for several years now. Investors would tell you it has