The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
There is an old saying about advertising that only half of it actually produces any results, you just don’t know which half. Many businesses don’t bother advertising because it is costly, difficult to analyse without
Executives in some businesses have, in the past, been ‘economical with the truth’ – to say the least. Years ago the holiday industry in the UK was famous for publishing details of hotels that didn’t
Internet shoppers are spending more money than ever before and the trend is upwards, says a new report on online retailing. However, the report concludes that the future for Internet retailers is one of gentle
Social networkers have taken over the Internet – or so it would seem. Everywhere you look these days there’s something about social networking. It’s the latest online “fad” and in its current form, it will
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