The London Evening Standard interviewed me today for an article due to appear in tomorrow’s newspaper about the psychology of email and how we can all get more people to read and act on our emails and how we can inject personality into emails.
Internet marketers lose revenue by ignoring emails
Internet marketers are losing money by ignoring emails they are sent from customers and potential clients. According to experts in running call centres, eGain, 44% of firms completely ignore emails they are sent by visitors