Just off to studios in London to start a day of radio interviews. I’m doing 18 interviews with various radio stations on the subject of the psychology of online writing; why the Internet has encouraged us to write more than ever before.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having