Internet marketers are busy trying to sell more and more online as the recession starts to take hold. They are beefing up their web sites, they are trying to gain more traffic and they are advertising like crazy in a bid to bolster their sales. But these are all the
Readers of web sites do it quickly; they take a quick glance, get the gist of what is being said and then move on. Few people spend hours poring over every last detail of your web site or blog. To be sure those people understand, you need to aim your
Shoppers make irrational choices; that’s a conclusion you can draw from new consumer research from psychologists at the University of Chicago School of Business. The study looked at the influence of numbers on buying choices. It found that people chose things in a non rational way. For instance, when shown
People aged over 40 are often amazed by what is happening online. Sometimes they find it difficult to consider things the way those born in the 1970s do. For instance, people under 30 tend to distrust corporates and they also seek the best solutions for what they want to achieve,
Look at the statistics for web usage and you soon discover that the most popular web sites in the world are those which are focused on specific brands. Search terms also tell a tale or two about the importance of brand. For instance, the latest figures on search popularity show
The businessman at the back of the room wasn’t that happy. When I asked an audience of business owners if any of them had used social networking one man at the back put up his hand: “I tried it once but it didn’t do me any good,” he said. In
Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter
Congratulations to President-Elect Obama – an historic victory. But part of his success may be down to a psychological phenomenon known as “contextual priming”. A study performed last year revealed that the building you vote in has an effect on who you decide to vote for. In essence, the context
So, it’s election day in the USA – and the world awaits the decision of the voters. Will it be McCain or Obama? The latest polls put Obama ahead by at least 5%. Already this is being hailed as the election that was won online. There are plenty of election
Apparently, Jonathan Ross is a “national treasure” and the BBC have described him as one of the most important “talents” in the business. So just how popular is he? Well, his flagship Friday night programme achieves just over 3m viewers. That’s less than Newsnight and around the same as a
Dave Brailsford, the Performance Director for UK Cycling, is clearly having an impact on the team. Not only were they hugely successful in the Beijing Olympics, they are scooping up medal, after medal in the World Cup currently being held at the Manchester Velodrome. This morning, Brailsford was interviewed on
Small business owners are all seeking one thing at the moment – more business. Everywhere you look, small businesses are in need of extra custom. Whether it’s the recession, the credit crunch or just plain greed doesn’t matter – what matters is the fact that this is such a common
Interviewed yesterday about Daniel Craig’s views on Facebook…see here for an example.
Jonathan Ross and Russell Brand are at the centre of a perfect storm – it’s got everything; sex, money, jealousy, a grandfather, an attractive young woman, an iconic corporation, stardom, – the list goes on. However, it’s a story that could have been knocked on the head within hours, rather
How good to see a “major think tank” so up-to-date with thinking….! According to Demos “Bosses should embrace Facebook“. Apparently, says Demos, it could be counter productive to stop staff using Facebook. Now, forgive me a moment while I blow my own trumpet – but isn’t that exactly what I
Bloggers spend a great deal of their day stuck in front of a PC, doing little exercise and rarely seeing the outside world. Well, that’s the tabloid image of a blogger. Of course, people who blog come in all sorts of shapes, sizes and with varying levels of inactivity. But
Today is National Get Online Day – honest…! It’s an initiative from the Department for Innovation, Universities and Skills. Mmmm. There’s the first mistake – to separate universities and skills from the Department of Education (now called the Department for Children Schools and Families). Do you get the picture? Here’s
Blogging is dead, it seems. Only last month I said that blogging is dying, but the latest view is that blogging is already dead. Interesting then, that all the discussion about whether blogging has had it’s day is taking place in blogs, of all places! The debate has been kicked
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