Year: 2008

Psychology

Is your face on your web site?

Is your face on your web site? Mine is. However, I’ve started to worry about that. The other day, somebody told me that they rated a web site on whether or not the faces that appeared on it were “smiley”. If the faces were serious looking business types, they didn’t

Trust – it’s all important on the Internet

How much do you trust the web sites you visit? You trust the BBC perhaps? Or you could trust Google to deliver the goods. Or maybe you trust Amazon? But whichever sites you trust, you probably have a “gut instinct” for some sites you visit that makes you doubt their

BBC Tees and scam emails

Had a lovely chat with Alex from BBC Tees on the whole problem of how do you spot an email scam. Nice lively interview; hope it helped people.

The World has changed: did you notice?

Two new pieces of research confirm what we probably already knew: younger people see the Internet as their primary source of information. One study, reported by Reuters, shows us that the Internet is the main source of news for people aged under 30 years. A second piece of research by

Your Mum is frightened of the Internet

Mums all over the UK should have had a peaceful and enjoyable day yesterday – Mother’s Day, of course (hope you didn’t forget!). Many of the nation’s Mums will have received flowers and chocolates, of which a sizeable proportion will have been ordered online. Indeed, without online florists and present

How not to succeed with online media

A stunning decision by one of Britain’s top publishing companies provides a perfect example of how not to use the Internet. The Hearst Digital Network is closing down several web sites of magazines published by the National Magazine Company. The magazines that are to lose their own web sites include

The News – Portsmouth

The News in Portsmouth just interviewed me for an article on how to improve email usage.

Social networking is market research

Many businesses are put off social networking sites. They feel that such sites distract staff from getting on with work. They think that social networking sites, like Facebook or MySpace are some kind of security risk for their business. Or they just think these sites are for bored teenagers and

Several local radio interviews

Spent most of today in a studio in London doing a round of local radio interviews for broadcast tomorrow on the subject of fear of the Internet amongst the over 50s.

Last of the TV Oscars? Could be if the Eurovision Song Contest works….!

Last night’s Oscar ceremony with all its glitz and glamour may well be the last of the Hollywood award nights we see on our TV. Indeed, many people won’t have watched the Academy’s show on TV at all; significant numbers would have watched without having access to a TV. They

What’s wrong with Facebook?

Facebook is in trouble; or so it might seem from stories in the specialist press, such as New Media Age and subsequent mainstream follow-up coverage. It seems that in the UK, Facebook has started to lose users; it is down by around 400,000 over a month. That might seem a

Word of mouth is still important on the Internet

Many Internet marketers would like to have us believe that success online is all down to various bits of technology. They tell us you need this kind of ecommerce software, or that kind of autoresponder, or a specific piece of unblockable pop-up advertising service. But none of these are really

You can sell anything online

People often ask me if their business could operate online. Many business people fear that their service or product would not translate well to the online world. But I tell them that I can’t think of anything that is impossible to sell online. After all, if just a few years

Positive people do best on the Internet

The other day I was at a meeting sitting near a family doctor. Up on the stage popped another doctor (and it wasn’t a medical meeting…!) who said he intended to make as many people as possible happy. Why? Because, he told us, that in his experience as a general

People rate links more importantly than Google

Trust is an important issue in all our lives. If we trust the person telling us something we tend to believe them. The same is true online; if we trust the web site we are looking at, we believe what it says. If someone you meet recommends a product or

Sad shoppers flock to the internet

Retail therapy is often “prescribed” for people who are in a bit of a fix. Someone who is worried or anxious often finds solace in shopping. Now new research shows us why and it has important implications for online retailers. It seems that people who are “self focused” are prepared