Trainers are available on all sorts of Internet subjects. Want to learn how to do “SEO” (search engine optimisation)? well, there’s a course on it. Like to discover how to “monetise” your web site? There’s a course on that too. Perhaps you’d really like to learn about corporate blogging. Well,
Your friends like you; honest, trust me, they do. If they didn’t like you, then you wouldn’t like them and, hey, you wouldn’t be friends. Web sites are the same; if they demonstrate they like you – by providing exactly what you are after – then you like them. It’s
Sir Tim Berners-Lee, the inventor of the World Wide Web, claims today that the technology is merely in its infancy. It’s almost 17 years since the first ever web site was published (6th August 1991), so you’d expect the web to be a spotty teenager. The first British newspapers can
Some people are avid social networkers and build up huge numbers of “connections” and “friends” online. Take a look at Thomas Power, the Chairman of Ecademy, for instance. He has over 15,000 contacts in Ecademy and almost as many in LinkedIn. Does he really know all those people? If you
BBC Radio FiveLive carried an interesting item on the news this morning from Sony BMG that they are making their entire back catalogue available as a “free to listen” service. Wow – that’s great, you might think. But this is another example of how big business still has not understood
Teenagers write more now than ever before. Just think about it; when you were a teenager you probably only wrote at school, doing your homework and then on thank-you letters your Mum made you write. All your other communication was spoken. But things have changed significantly and dramatically. Nowadays, teenagers
Bloggers are not special people, though if you look at some blogs you might be amazed at the output of these individuals; when do they sleep? Some bloggers write several very long articles each day; others blog with loads of little posts throughout the day. It seems as though all
Billions of pounds is traded everyday here on the Internet – do you see any of it? Probably not much. If you do make money online you don’t get those billions, I’m guessing. So who does? Well, the vast majority of the money that is spent online goes to just
Today is the worldwide (apparently) Earthday. You knew that this morning if you strolled along to Google to discover the logo had changed. In fact for every Earthday for the past seven years, Google has changed its logo in honour of Earthday. The idea behind Earthday is to mobilise people
Phil Calvert is a marketing expert who encourages everyone to market themselves “live” at seminars and other events. But he also says that blogging is the equivalent of live marketing because it places you in front of a large audience. Indeed at an Ecademy event he explained to the 250-strong
A new study of online behaviour confirms that good old-fashioned public relations is essential in getting search engine results that people actually click on. The research, conducted by the search engine marketing firm, iProspect, reveals a significant “click behaviour” which every online business owner needs to take notice of. The
Marketing gurus tell as all the time that we need to really focus on our market; they say that “niche” marketing is even more important these days than ever before. Online, people expect to be able to find products and services that are directly targeted at them. Strange then, that
The BBC has been pioneering the use of the Internet for several years. It has invested huge amounts of cash in its new media strategy and is seen as having real leadership position for the way it has incorporated the Internet into what was a rather fuddy-duddy organisation. Now, though,
European politicians don’t always have a good reputation. They are perceived as a bunch of people who just chat, cost money and don’t have any real powers. But they have made a decision which will be significant as far as the Internet is concerned. The European Parliament has voted out
Apparently a study by researchers shows that if you search for “suicide” you are more likely to find material pro than anti. Mental health campaigners are now calling for “something to be done”, says a report of the research at the BBC web site. The original research was conducted by
A new report for the recruitment industry reveals a massive increase in the number of companies that are banning the use of Facebook at work. The survey shows that seven out of ten companies now have banning orders in place to prevent their staff from using Facebook. That’s double the
Imagine you are at a business meeting where you know no-one. You have arrived, slightly nervous because you are alone. You wander over to the coffee table where another guest at the meeting is pouring themselves a caffeine-laden cup. As they do so they turn to you and say “would
Russell Shaw was a prolific blogger on technology subjects. I say “was” because, sadly, Roger died of a heart attack a few weeks ago at the age of 60. Marc Orchant, a blogger with the publishing giants ZDNet also passed away recently at just 50 years old, also from a
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