Interesting how things develop. The fact that I appear regularly in the media appears to have been spotted by at least one (very well known, international) PR company. They called today and asked me to be an independent spokesperson on a project they are doing. What they want to do is route media calls to me so that I can talk about their work from an independent perspective. That will give their client third party endorsement. Even more interesting was the fact they didn’t appear to want to vet what I was going to say – true independence.
Stop focusing on your web site – talk to people!
Every day, web site owners ask me how they can get more business online. Often they are shocked when I say that the most important thing to do is to concentrate their activities offline. The
