Interesting how things develop. The fact that I appear regularly in the media appears to have been spotted by at least one (very well known, international) PR company. They called today and asked me to be an independent spokesperson on a project they are doing. What they want to do is route media calls to me so that I can talk about their work from an independent perspective. That will give their client third party endorsement. Even more interesting was the fact they didn’t appear to want to vet what I was going to say – true independence.
Five prerequisites for blogging success
Just came across a blog entitled “5 prerequisites for blogging success“. It contains solid, useful advice to help anyone who wants to use blogs in their business. One point it makes is the need to
