Interesting how things develop. The fact that I appear regularly in the media appears to have been spotted by at least one (very well known, international) PR company. They called today and asked me to be an independent spokesperson on a project they are doing. What they want to do is route media calls to me so that I can talk about their work from an independent perspective. That will give their client third party endorsement. Even more interesting was the fact they didn’t appear to want to vet what I was going to say – true independence.
What Yahoo and Tesco can teach Internet marketers about your online business
In the past 24 hours we have seen record profits of £2.6 billion announced from supermarket giant Tesco yet Yahoo has posted an 11% fall in profits at a mere £71m. Google, on the other
