Interesting how things develop. The fact that I appear regularly in the media appears to have been spotted by at least one (very well known, international) PR company. They called today and asked me to be an independent spokesperson on a project they are doing. What they want to do is route media calls to me so that I can talk about their work from an independent perspective. That will give their client third party endorsement. Even more interesting was the fact they didn’t appear to want to vet what I was going to say – true independence.
People want to connect with an expert
Anyone reading your web site wants to believe that they have connected with the “experts”. They want to be reassured they are dealing with people who really know their stuff and that they are not
