Yesterday I was called by The Press Association on a story they were compiling in the vanity of social networking users. They wanted to know why so many people wanted their pictures airbrushed. When I did the interview, on my mobile phone, I was at an outdoor swimming pool trying to keep an eye on my seven year old son at the same time as entertaining my in-laws to a poolside lunch…! However, the interview clearly went well as it made the front page of the Daily Telegraph today.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having