Year: 2007

Google hasn’t been entirely truthful

People searching for anything via Google have had the wool pulled over their eyes. What Google does is also misleading to Internet marketers and anyone trying to promote their business online. It’s all explained and demonstrated in the video below or at YouTube. Every time you search, Google tells you

Should you start a blog? That’s the wrong question.

Should I start a blog? What should I blog about? How often should I blog? These are all questions people ask about blogging. But they are the wrong questions. These kind of questions focus the individual’s mind on process, rather than outcome. Better questions are: What do people want to

Taking money online will be much easier yet more difficult

Shoppers online usually spend money in one of two ways – credit cards or PayPal. True there are other systems, but they are comparatively insignificant. For businesses, the two payment options present few problems – other than technical issues. For customers, though, it’s a different picture. In spite of the

Automatic marketing will boost your business even when you are dead

Lawyers are going to have a field day. But researchers in Chicago are working together on a project to create a virtual copy of individuals that could live on after their death. In other words there could be a copy of you alive on the Internet, doing business and earning

Retail

You can take advantage of the online shopping boom

Shoppers are increasingly deciding to buy things online. If you think we have a large amount of Internet shopping at the moment, you ain’t seen nothing yet. According to a new report from eMarketer, online shopping in Europe will triple over the next four years. This study suggests that there

Don’t try to get people to like you on social networking sites

People who use social networking sites, or who go to networking events may wish to read some research from two American professors. Their study published in the Academy of Management Review suggests that you should work on the people who dislike you. The study shows that within one social networking

Internet Marketing

More cash to feed your brain

You are already thinking about money. No I’m not a mind reader, but I’m a thought implanter. I’ve deliberately started you thinking that this article is about money. Two things have achieved that – the word cash in the headline and the picture of dollar bills. Psychologically, this is called

Airline industry still doesn’t understand the Internet business

Airline passengers are having a tough time. But not for long. Today saw the news that British Airways faced record fines for price fixing. Meanwhile BAA, the owners of London Heathrow are seeking an injunction to ban people from the airport who want to protest about environmental issues. The ban

Happy Birthday Blogging

The world has just celebrated ten years of blogging. That’s right, blogging started back in 1997 and since that time over 70 million blogs have been produced with 120,000 starting each day. Yet, the vast majority of web site owners and online businesses have yet to start a blog. What’s

Shock horror – you can learn from the government..!

Sit down and take a deep breath; this may come as a shock. But one part of the UK Government is better at online business than Tesco. I’ll say that again…Tesco is worse online than one arm of the UK Government. I know, sounds mad doesn’t it? When you consider

Online Business

Small business falling behind online

Small business owners are failing to do enough online in order to make their firms succeed. According to a new study by BT just over half of Britain’s small business use the Internet However, four out of ten companies do not have a dedicated web site and one in five

Want to know even more about the Internet? Ask your children

Children know much more about things than we give them credit for. You will find plenty of books advising parents on how to protect their children when they are using the Internet. But few of these books, or the articles you read on online protection of children, tell you it

Improve your sales with shopping cart changes

Shoppers are in different states of mind depending upon which activity they are engaged in. Imagine, for instance, that you are in a store browsing for something; you are not looking for anything in particular, but you might buy if you see something interesting. Would you respond to an in-store

Google must have heard me…!

Social networkers who read my article on the future of social networking may have thought my suggestion for a single “uber-network” that connected all the social networking sites together might have been a bit far fetched. Indeed, I received a couple of emails telling me I was talking out of

Do not think of a pink elephant

Oh dear. Did you manage to think of a pink elephant even though I told you not to? Now I’ve mentioned it twice it’s very difficult for you not to imagine a pink elephant. But that’s precisely what I want you to do – pause, deep breath now….do not think

What can you learn from Amazon?

People spend $91.32 every second of every day with Amazon. It adds up to a whopping $2.88 billion dollars of income. Not bad for a company that doesn’t really own anything. All they do is show you a list of things other people have produced. Actually, they do own something,

blank
Blogging

How to make real money as a blogger – get creative

Bloggers who make money are few and far between. There are some well known bloggers who earn a ton of cash, but few bloggers are generating real incomes. Yet it all seems a great idea. Just sit at your PC for an hour or so each day, write a few

Online businesses are facing the wrong direction

Online business owners are mostly facing the wrong way. They are all looking at the technological solutions to improving their business. You will find that several Internet marketing experts will tell you that the “secret” is in analytics – knowing exactly which pages your visitors go to, the route they