Internet Psychologist
New research on the success of an Adidas ITV advert shows us an important psychological factor which will increase the success of any web site. The research looked at the follow-up viewers took following an interactive advert for Adidas. The advert achieved only a small click through rate of 1.38%, …
People aged over 65 spend more time online than any other age group. According to the latest report from Ofcom, those aged over 65 spend a staggering 42 hours per week online. At the other end of the age range, children are also spending more time online, amazingly giving up …
Eight out of ten house hunters in the UK start their search for their new home online. Yet the Internet represents only 4% of all house sales. This amazing pairing of bits of data was provided this morning in the BBC Radio Five Live programme, Wake Up To Money. What …
BBC Tees had me live on air for half an hour today talking about “web revenge” – how people try to use Internet systems to get their own back on people who have crossed them…! I had a fun discussion with Alex Hall during her mid-morning programme.
Leaders of corporate businesses still do not understand blogging. That’s the conclusion you can draw from a recent study of CEOs. The study reveals that half of the CEOs do not think that blogging is a good way of communicating with customers. Err…what? These leaders of top businesses reckon that …
Internet business owners rightly want to know how well their web site is performing. Thankfully virtually every web site hosting package these days comes with statistics. However, these statistics are often misleading. Hits, for example, tells you nothing. You can still see some web site owners with little badges claiming …
Your future is in your hands – or at least the life coaches of the world would have us believe that. True enough, how we negotiate our way through life is down to each of us, but other people will impact upon the way we do that. We are not …
Today I was on the BBC Ulster consumer affairs programme, On Your Behalf, where the presenter Linda McAuley quizzed me about email stress. I was doing the interview “down the line” from the Portsmouth satellite studio of Radio Solent. It was decidedly non stressy for me because it was a …
Internet business owners often wait until they have produced their finished product before they start selling it. But creating expectation for your product can lead to significant sales once you do launch. The latest example of this is the Apple iPhone. Steve Jobs announced the iPhone on 9th January 2007, …
Social networking is all the rage; everywhere you look someone is joining a social network or creating a new one. Every day, for instance, 100,000 people join Facebook. Type in “build your own social network” into Google and you find over 150,000 results. But there’s a big problem with social …
This week seems to be Daily Telegraph week…! Today I’m being quoted about inbox overload, which is also this week’s subject following some Scottish research. You can read the article called “The curse of inbox overload“.
Advertisers often bemoan the fact that it is difficult to know how well your advertising works. Indeed, TV advertisers have few tools available to calculate whether or not their campaigns are effective. Newspapers advertisers and online adverts can carry codes that make it easier to check whether the advert is …
Internet marketing experts abound on the web. Everywhere you look there is plenty of advice. Indeed, much of the money made online is on products telling you how to make money online. One of the reasons this happens is that businesses wishing to increase their online revenues buy a product, …
Bloggers have several ways of judging the success of their blog. Many are trying to get into the Technorati Top 100. Others look at how highly they are ranked in Google. Some judge their performance by analysing their web site statistics. But there is only one true way of finding …
Today I was called by the Midday News team at BBC Radio Five Live to talk about email overload. This followed the publication of research from Scotland which showed that many people were getting stressed out because of too many emails. I was interviewed by Aasmah Mir for about four …