Retailers with successful “bricks and mortar” stores are – once again – failing to capitalise on the Internet. That’s the conclusion you can draw from the analysis of the annual WebCredible Ecommerce report. The report looked at ten major retailers and got 1,000 people to score them for various aspects
What does social networking mean to you? Probably, you think of things like Facebook, Ecademy, MySpace and so on. Do you also automatically think of teenagers? Well, the average age of people on Ecademy is mid-40s, for MySpace it’s mid-30s. So, sometimes our views about who is using social networking
Customers that you form long-term relationships with are what you want aren’t they? A business usually wants a happy group of customers who keep coming back for more. But building such relationships can take time. In the offline world, businesses use all sorts of devices, such as loyalty schemes, customer
Internet marketers are facing a significant change in the way they operate thanks to a deal between Facebook and Microsoft. The arrangement sees Microsoft as the provider of advertising on the Facebook site. For the past few years Google has dominated the pay-per-click sector, with Yahoo running a late second
Bloggers frequently put links in their blogs. Indeed, carrying links on any kind of web site is one of the ways in which the Internet works. In fact, the “hypertext” system of links was developed by Tim Berners-Lee (whoops I’ve put in a link) often known as the inventor of
Online shoppers are clear about two things; they know exactly what they want and they also want the best quality at the lowest price. People do not “browse” online; they have a particular item they want or a specific purpose in mind. However, traditional retailers are used to browsers and
Eighty four dead bodies are being held in liquid nitrogen in a facility in Michigan, USA, with their families hoping that one day they can be brought back to life. These people have been subjected to cryonics, whereby their bodies have been frozen so that they can be revived in
Shoppers at Tesco have been promised that if there is one person in front of them and there are available tills, all they have to do is ask and a new checkout will be opened. The idea is that you should never have to queue – there will never be
Philip Calvert arrived at a recent NRG Business Networks lunch ready to deliver a killer blow for many businesses in the audience. Hitting the audience squarely between the eyes he told them that unless they were focusing on online social networking they were nowhere. Social networking is so important, he
People have perfect memories – or at least many psychologists reckon so. It seems we store everything that we sense, at least for a short while. The problem many of us have is getting that information back out of our brains. What you want for your web site is an
Teenagers in bedrooms around the world are making money online at this very moment in time. As you sit here reading this, a spotty youth has just had money drop into their inbox with a welcoming “bing bong”. It’s easy to make money online. You just go along to somewhere
Millions of people are busy writing blogs and millions more are happily reading them. However, as the number of blogs grows exponentially, the numbers of readers is only rising relatively slowly. This means that you are faced with a potentially diminishing readership. However, there are several key ways you can
We’ve heard it all before, haven’t we, that we should have a clear idea in mind of who we are aiming at with our business offering. Indeed, I have said several times in articles on this site that focusing on the target audience is essential to online success. So, why,
All over Britain in the next couple of weeks you won’t be able to move for the colour orange. Pumpkins, witches hats and broomsticks are already on sale everywhere because, like it or not, you will be caught up in the “trick or treat” craze that is Halloween. A week
Hundreds of thousands of Internet shoppers are disappointed this week because Tesco has had to take down its online house sales section. It may sound daft, but people do go “shopping” for the biggest purchase in their life – a house – online. Internet estate agency is big business. However,
A new study of small business owners reveals they are finding all this Internet marketing lark rather daunting. Most claim they shun Internet marketing because of costs and complexities. Many small business owners claimed they were confused about Internet marketing and the whole Web 2.0 phenomenon. However, while small business
Facebook users know they can send each other little messages, even buy their “friends” an online drink or send them a “hug”. You can even do all that with text messages, sending little “wordlets”. But there’s a more subtle connection, a psychological one. When text messaging was invented it was
The world seems full of Search Engine Optimization experts. Everywhere you look these days online, people are either offering SEO services or suggesting that this is THE way to run your online business effectively. After all, the argument goes, if your web site is not optimized for the search engines
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