Every day I read something that just makes me realise how little the world’s authorities and governments actually understand anything about the Internet. Today, two American legal cases show that the “establishment” is thrashing around like some dying monster, unaware of its own demise. Firstly, there’s been a major patent
I’ve just got back into the office having been out today speaking at two conferences. As ever it’s what people say to you in the breaks that prove to be the most fascinating and interesting. One member of the audience came up to me with a corker of an idea
This morning in the UK we hear that British Airways has sold its regional airline business, BA Connect, to its main domestic rival, FlyBe. The deal reportedly involves BA absorbing £150m of additional costs – in other words, BA is effectively paying FlyBe to take the ailing airline off its
For Internet marketing, when you sell stuff online you are helping to solve someone’s problem. They may arrive at your site via a search engine, or they may have been given a recommendation. But the reason they come to your site is they believe that you can help them. If
The other day I was speaking at an NRG meeting in London, UK. Afterwards one member of the audience came up to me and said that what I spoke about made sense for selling physical products but couldn’t possibly apply to selling services online. However, I disagreed. All our purchasing
If you’re in the UK this summer and you have a day to invest, why not go to the Online Marketing Show? It’s taking place a the Business Design Centre in Islington, London and will include exhibits and speakers who specialise in Internet Marketing. For more information visit Online Marketing
Today I’ve received yet more misleading information about SEO. The problem is, many people will be convinced by the promises of getting high search engine rankings. Let’s be clear about this. Google has some great advice to webmasters. That says, the best way to get the highest rankings is to
Marketing via email can be very productive. Indeed, many Internet marketers make more money from their email list than they do from their web pages. But, with “open rates” and “click through rates” going down the whole time, how can you make money from your list? Well, as always there
Many businesses want to get to the top of Google. They spend hours, days, weeks attempting it. They are competing against millions of other pages and will try any of the latest “tricks” to get an advantage on the other web sites listed by Google. Then Google changes the rules,
Several years ago I sat at a lunchtime event in an upstairs room of a small cafe in Nebwury, Berkshire, UK. Not a very posh place, but it’s where Vodafone announced to the local business community that it was working on something called “GSM” which would take mobile phones into
I was at a seminar today run by NRG Networks where marketing expert Nigel Temple made the point that mackerel fishing involves using a line that has several hooks on it. If the mackerel doesn’t fancy the bait on one hook, he may have a greater attraction to the bait
Something dramatic has happened to my web site’s listing within Google – and it’s not good. For the past umpteen years if you searched for “graham jones” this web site (www.grahamjones.co.uk) was always Number One on Google – both the .com and the .co.uk versions. Yesterday, www.grahamjones.co.uk completely disappeared from
The Australian Olympic Committee has banned all the country’s athletes from blogging whilst at next year’s Olympics in Beijing. The BBC reports that the Australian Olympic Committee believes blogging would “erode the sanctity of the Olympic village”. What tosh! I know several people who have competed in the Olympics and
Day Job Killer has gone “live”. It’s a 69 page ebook that explains how to make money online using Google Adwords, amongst other techniques. It is solid stuff and worth buying as it is packed with good tips and hints on making money online. However, type “day job killer” into
Yesterday I was presenting at the National Meeting of the Professional Speakers Association and noticed that several members of the audience were taking notes. All very well, you might think. But in American meetings I’ve been to, several people would have been making their notes public – they would have
If you have a web site it needs to shout out loud to its visitors; it needs to say fairly quickly what the site is about and what people should do with it. The headlines on this page (hopefully…!) tell you quickly that this site is about online success. If
Just a couple of months back, the presenter and public speaker Jeremy Jacobs didn’t have a blog. Now, he has a vibrant, well designed, readable and interesting blog that is clearly attracting readers. In the time he has been writing his blog, his web site has risen over one million
It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone. The PR industry itself reckons that blogs are a highly effective tool for business to
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