Social networking using such services as MySpace has grown substantially in the last couple of years. But is it all a “flash in the pan”? Or is this something that Internet marketers really should take notice of? There have been few studies of what happens within online social networks, but
Last week I had an email from a customer who simply said they were unable to log in to a new forum I had built for a group of my clients. They couldn’t see where to register and gave up. Their email was a desperate plea for help. The same
If you are trying to sell your products and services via your web site, you really need to know where the best place in the page is to position things. If you put the link to your sales page in the “wrong” place, for instance, you’ll miss out on sales.
Every day around 120,000 new blogs are created. There are now an estimated 75 million blogs available. Many of these are what are called “spam blogs” – these are blogs automatically created by software which have little if any content, but are stuffed with adverts. People arrive on these blogs,
British Airways used to be “the world’s favourite airline” – not any more. Indeed, BA has been fighting hard against a huge onslaught of competition for several years now. Investors would tell you it has been doing well; indeed the share price has outperformed (until recently) the FTSE100 index. However,
The London Marathon has just begun and 36,000 people are attempting the 26.2 miles through the historic London streets. Professional athletes, elite club runners and people who enjoy running all run alongside people raising money for charity, TV personalities and celebrities. Importantly, they are all advised to “pace themselves”. If
Gordon Bell is an amazing man. He is in his 70s, still works at Microsoft and can remember every single event that has happened in his life for several years. So how does he do that? He is using technology, including a large slice of Internet technology, to help him.
Your web site loses sales. Shocking as it may seem, not everyone who visits your web site buys from you. Well, you knew that, of course. But did you know that around one third of people who don’t make a purchase from your web site would do if only you
How do you measure the effectiveness of your web site? Many people look at their statistics to see numbers of hits, unique visitors, geographical spread and so on. Whilst these are useful indicators, they do not provide a full indicator of effectiveness. Many companies provide a range of statistical analyses
In the past 24 hours we have seen record profits of £2.6 billion announced from supermarket giant Tesco yet Yahoo has posted an 11% fall in profits at a mere £71m. Google, on the other hand is making around £525m every three months. Tesco’s main competitor, Sainsbury’s, only managed “a
If you sell anything online, you need a secure web site. But you also need security in your office or in your home office so there is no way that anyone can collect your customers’ details. If a customer’s details can be hacked into on your web site, or they
Callers to a phone in on London’s LBC Radio Station yesterday were full of tales of problems and difficulties they have with the Internet, in particular Ebay. One person had serious difficulties after someone launched a campaign against her by pretending to buy everything she put up for sale and
Yesterday the Professional Speakers Association ran a special session on Internet Marketing for its members in London. There were three speakers – I was one of them – but for the entire session there was almost no reference to technology or specifics of web design, search engine optimisation and so
It’s clear that Google knows a thing or two about marketing, don’t you agree? After all, you don’t earn $7 billion a year without knowing something. So it was interesting to read the details of a presentation made by Google Marketing Executive, Brendan McGeever. He spoke at a local business
You can’t have missed the debate in the UK about the sailors captured by the Iranian authorities who then later sold their stories to the national media. Whichever TV or radio station you tune into lately, there is some discussion about this issue. Equally, throughout the Internet there is a
In the past few years the concept of “speed dating” has taken off. The idea is that a dozen women are assembled in a hotel room, each sitting at a separate table. Several dozen men are then paraded in front of these women. Each man gets three minutes with each
The BBC called me recently and asked me to appear on the breakfast show on one of their local radio stations, Radio Solent in Southampton. I was to be interviewed about the psychology behind the fascination with virtual pets – the kind of “animal” you can create and care for
One of my clients, who has several high street retail outlets, is very happy with the millions of pounds of revenue it generates from its online store. But the conversion rate of the online store is a mere 2%. “What would you do with a bricks and mortar high street
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