Marketing expert Nigel Temple asked recently on the business networking site Ecademy when was the best time to write a blog entry. Is it at the weekend, on a Monday morning, or just when the muse strikes you? The answer to this is – don’t worry about it…! Just keep
Online business owners have been targeting computer users and techno-friendly people for the past decade. Now it seems that the dominance of computing and technology for online shoppers has been toppled. According to a survey run by Foresters Research, online business has become “mainstream” shifting computing from its Number One
Business owners trying to attract new clients often target large companies; they have the biggest cheque books and most money in the bank. But this strategy could soon fail to work thanks to changes in the ways business is operating. At times of economic success, self employment tends to fall
Shoppers are deciding to keep more of their money in their pockets and spend less of it with businesses. At the same time, businesses are cutting back on spending and inflation is rising. In the USA retail spending went down last month, in spite of predictions from economists that it
How much has your social network grown this week? How much has your online network grown this week? How much has your business grown this week? It appears that your business growth has a direct relationship with your network growth; the bigger your network, the more successful your business becomes.
Researchers at the University of Southampton have reportedly found a link between certain artificial food additives and the behaviour of children. The study was initially reported by The Grocer magazine and is now featured widely in other media, including online newspapers. The findings of this study have implications for anyone
How annoyed do you get seeing another web site offering you “Internet Marketing Secrets”? How upset do you get opening that email providing you with “Secrets of the Online Gurus”? And how frustrated are you when you read such “secrets” to find they are the same old stuff you already
Parents know that children often say something that is obvious; they are also remarkably inventive and come up with fresh ideas without every seeing any negatives. Yesterday, my son Elliot and I were watching the news on the TV when the newsreader looked down at her laptop computer. “That’s silly,”
Shoppers across the UK will descend on out of town stores today in a bid to get the bargains. That’s because today is a public holiday – called a “bank holiday” in the UK. However, even though it’s officially a “day off” many of the stores will be open and
Just five years ago you probably had not even heard of blogging; YouTube wasn’t even a dream and the idea that you could “instant message” between your home and the other side of the world was almost unheard of. A lot has happened in the past five years. So can
When I was a child I knew which day of the week it was because of the activities in the house. If my mum was doing the washing, it was Monday; if we were shopping it was Friday; if we were visiting my auntie, it was Thursday. Every week we
“What’s the best way of getting business?” guests were asked at a dinner on Wednesday evening. “Without a doubt, referrals,” said one of the people round the restaurant table. Indeed; most business owners have known for years that word of mouth marketing, discussions by customers between themselves is the most
Psychologist Professor Richard Wiseman produces some great research. His latest study shows that we are now walking faster than we did ten years ago. It seems that we are now walking 10% faster than we did back in the 1990s. According to the study we are now living a faster
Yesterday saw the opening of Internet World at London’s Earl’s Court exhibition centre. Although there were several thousand people there, it was interesting to see that many of the stands had few, if any visitors. Most of the attention was being paid to the presentations – several of which were
It’s all over; blogging is in it’s dying moments – or so it would seem if you believe all the tosh that is being spouted in newspapers, magazines and online. In the past week or so I’ve read a whole load of drivel saying that blogging is ending, that blogs
If you look through any of the online news sources, such as Google News, you will notice that there are few business stories that have surfaced in the last 24 – 48 hours. That is not surprising in some ways, after all we have just been through the weekend. The
The Internet is largely North American. Around seven out of every ten people in North America use the Internet; yet in Africa it’s only three people in every 100. Even in Europe only four out of every ten people are regular Internet users. Of the world as a whole, only
The focus of many Internet marketers is to get people to buy their products and services from their online shop. That makes a great deal of sense; your costs are cheaper, delivery can often be instant in the case of digital goods, and prices can be lower as a result.
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