Year: 2007

Internet Marketing

You will soon connect to the web via a wall

Visitors to museums may soon be able to read information about exhibits on their mobile phones. The label in front of the item they are looking at could simply have a special form of barcode upon it. They then hold their mobile phone camera in front of the barcode, press

Retail

Harry Potter’s magic didn’t work for online shoppers

Harry Potter couldn’t work his magic for many children today, in spite of months of planning for one of the biggest book shopping expeditions ever. The reason is that the British weather confounded him. Yesterday, much of Britain was given a tropical lashing unseen in decades. It took me just

Social

How to succeed with social networking

Social networkers love things like Facebook and MySpace, but as this discussion in Facebook shows people are getting frustrated with so many different social networking systems. If you want to network properly you have to be a member of everything and that takes time to keep all your profiles up

Adore your web site readers so they will truly love you

Lovers often look into each others’ eyes and whisper “sweet nothings”. They are just a string of words, sometimes just noises, that mean “so much”. Darling, gorgeous, bunnikins – whatever takes your fancy. But these words of high emotion trigger our brain into some high level activity. New research conducted

Who you link to is important online

People who have “dubious” friends are often avoided. Think about some people you know whose contacts you are not “too sure” about. There’s something about these people that’s not quite right. You can’t put your finger on it, but the people they associate with don’t seem appropriate. In the human

BBC Radio Tees interviews me

Just spent half an hour live on air in the mid morning programme on BBC Radio Tees talking about social networking. Great programme and interesting chat with Alex Hall about the future of social networking and how it will become important to all of us.

Bloggers in business need to be more personal

Bloggers in business are failing to take up the blogging challenge. According to a recent survey, less than 5% of businesses are actively blogging. In Europe the situation is worse with only 2.5% of companies having a blog. This is in spite of the fact that Business Week magazine said

What business are you in?

Business leaders often get asked what business are they in. Few can answer. Sit down at any business networking lunch, or go to a conference and chat to business owners. Ask them what they do and you will usually get a long-winded answer listing a whole load of services, or

Cashless future is a dream for the Internet

Futurists have often told us that “cash is dead” and that one day we will all love without it. Indeed, the beginning of online payment systems led many of them to predict the end of cash as we know it, with all transactions being conducted online. The futurists have yet

Bastille Day won’t be an Internet Shopping day in France

Happy Bastille Day – today is the day when the people of France go to town celebrating over 200 years of independence. But will they be using their time off to go online and hit the shopping sites? Probably not. The French are not amongst the busiest shoppers online. Indeed

Social networking friends may not be true

Friends are trusted people who help you when you are down, praise you when you are up and are there for you whenever you need them – even if it costs them time or money. No doubt you have a definition of a friend. You know who your real friends

Are you proud of your web site?

Web site owners are often proud of their web sites. They feel a sense of achievement when their new web site is designed. After all the hard work and discussions they feel really proud when their new “baby” is announced to the world. New research on pride suggests that one

Science teacher show us how to make money online

Former science teacher Steve Spangler has shown many Internet gurus how to really earn money online. His business achieves $10m a year without using advertising. Current thinking within many Internet “expert” circles is that there is so much information online that advertising is the only real way to grab attention.

How to avoid blogger’s block

Bloggers often get stuck. They face a blank screen, not knowing what to write. So they go off for a coffee and return to their computer only to find that the blank screen is still there – no magic has typed in some words while they were at the coffee

Change on way for business thanks to Google’s deep pockets

Google has dug deep into its pockets again and spent $625m – in cash – to buy a little known security firm Postini. The acquisition – the third major one this year by Google – is an important step forward in the delivery of online applications. For some years now

Microsoft fails to understand the Internet – again!

Bill Gates famously turned up at work one day and changed the entire direction of Microsoft. The apocryphal tale suggests that at that stage, in the early-1990s, Microsoft thought the Internet was only of minor importance. So the story goes, Bill Gates realised that the web was going to be

Do it now to boost online business

Senior executives in nearly 3,000 global businesses regret not taking action sooner on using new Internet technologies. According to researchers at McKinsey business leaders see the benefits of blogging, online networking and so on, but many of them wish they had started using such techniques earlier on. They clearly feel

Online connections set to increase thanks to lack of batteries

Scientists have been searching for a replacement for electricity for years. Now, two teams of researchers have come up with working prototypes that will spell the end for mains electricity and batteries. One set of scientists have made a small device to replace batteries while another group has come up