Google appears to have added “blogsearch” findings to it’s main index which means if you blog, your entries can appear in the main Google search results within minutes. Here’s an example: my posting “Make the most of online opportunities” was published here a couple of entries ago. Within 12 minutes it was listed Number 2 on Google.com’s main search results for that phrase – Number 2 out of 5,080 – in less than a quarter of an hour. Now that’s fast.

So, how is Google achieving this? It seems to be using it’s blogsearch facility to enhance the Google index. What this means is that bloggers are getting greater opportunities to appear in the main search results, compared with “standard” web sites.

However, there are a couple of caveats. Google also appears to be using things like the overall size of your site and your update frequency. In other words, posting the occasional blog is less likely to bring you such impressive results. Furthermore, you need to ensure your keywords are used in your headings, otherwise you will not really gain from the benefit.

But what if you don’t have a blog? Then post entries onto Facebook or Ecademy for instance since these sites too will be indexed rapidly. Google is clearly giving static web sites the thumbs down. And that’s the direction your web site will be heading unless you have some means, such as blogging, of providing changes that Google can index.