I’m sitting in my hotel room in Edinburgh between sessions at a meeting and I’ve been wondering what do people really need to help them make progress in marketing their business online. Is it lack of knowledge? Is it technical ability? Is it lack of time to put things into practice? Or something else? So, I’m asking you…what do you need to know, to do, to find out, etc., to enable your business to make progress online? Let me know by making a comment to this post. Once I have your comments I’ll come back with my suggestions as to how we can solve the situation.
Business Week on technology and culture
The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are