I’m sitting in my hotel room in Edinburgh between sessions at a meeting and I’ve been wondering what do people really need to help them make progress in marketing their business online. Is it lack of knowledge? Is it technical ability? Is it lack of time to put things into practice? Or something else? So, I’m asking you…what do you need to know, to do, to find out, etc., to enable your business to make progress online? Let me know by making a comment to this post. Once I have your comments I’ll come back with my suggestions as to how we can solve the situation.
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
