I’m sitting in my hotel room in Edinburgh between sessions at a meeting and I’ve been wondering what do people really need to help them make progress in marketing their business online. Is it lack of knowledge? Is it technical ability? Is it lack of time to put things into practice? Or something else? So, I’m asking you…what do you need to know, to do, to find out, etc., to enable your business to make progress online? Let me know by making a comment to this post. Once I have your comments I’ll come back with my suggestions as to how we can solve the situation.
Online retailers don’t seem to learn about usability
Every year there are studies of leading web sites to see how close they are getting to providing a good experience for their users. Every year, major businesses and well known brands are criticised in