We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave differently to the way we do in a shop, so when selling material online you need to find out about your customers and their needs in different ways. Asking your online customers and potential clients questions is a much neglected part of Internet Marketing. Indeed, I fail to do it myself as often as I should. So, I was interested to read how to ask your customers for feedback at the Speedie blog. It has some good ideas on how to generate the information you need to help you with your online marketing.
Business Week on technology and culture
The McGraw Hill international weekly, Business Week, included comment from me today on the cultural differences in technological usage. I pointed out that the boardrooms of global businesses need a conceptual shift if they are
