We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave differently to the way we do in a shop, so when selling material online you need to find out about your customers and their needs in different ways. Asking your online customers and potential clients questions is a much neglected part of Internet Marketing. Indeed, I fail to do it myself as often as I should. So, I was interested to read how to ask your customers for feedback at the Speedie blog. It has some good ideas on how to generate the information you need to help you with your online marketing.
The rush for online TV is doomed to short term failure
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies