We all sometimes work a bit in the dark when marketing on the Internet. Unlike high street retailers, we rarely get a chance to meet our customers and discuss things with them. Online we behave differently to the way we do in a shop, so when selling material online you need to find out about your customers and their needs in different ways. Asking your online customers and potential clients questions is a much neglected part of Internet Marketing. Indeed, I fail to do it myself as often as I should. So, I was interested to read how to ask your customers for feedback at the Speedie blog. It has some good ideas on how to generate the information you need to help you with your online marketing.
Online retailers don’t seem to learn about usability
Every year there are studies of leading web sites to see how close they are getting to providing a good experience for their users. Every year, major businesses and well known brands are criticised in
