According to this month’s Entrepreneur magazine, consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising. So don’t let anyone tell you that blogging or email marketing have had their day. And if you’re in the TV advertising business – or if your company depends on it because you’re a broadcaster – look to get out of that game. TV advertising is in serious decline. We are only just beginning to see what’s possible with blogs. What the Entrepreneur statistic shows us is the huge potential impact. Hence your business really will need them. Plus, if their more influential than TV adverts it means that even the humblest companies can have more impact without the need for huge budgets.
MySpace is not for the young – just for the young at heart
All the media coverage would have us think that MySpace is the place where teenagers and those in their early 20s hang out. But demographic data from MySpace shows us that this is far from
