According to this month’s Entrepreneur magazine, consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising. So don’t let anyone tell you that blogging or email marketing have had their day. And if you’re in the TV advertising business – or if your company depends on it because you’re a broadcaster – look to get out of that game. TV advertising is in serious decline. We are only just beginning to see what’s possible with blogs. What the Entrepreneur statistic shows us is the huge potential impact. Hence your business really will need them. Plus, if their more influential than TV adverts it means that even the humblest companies can have more impact without the need for huge budgets.
Banning Blogging Shows Deep Misunderstanding of the Internet
In the past few days I’ve been reading about the increased use of bans on blogging. One company held a meeting where it banned anyone from blogging. The company, Nielsen, is a well known and
