Yesterday, a relative “novice” to the Internet saw me at a conference and grabbed me. “I must tell you something exciting about blogging,” he said. At one of the breaks, he came up to me full of smiles and said, “you’re right about blogging, it does make money”. Here’s his story. Four months ago he developed a product that provided an online training programme and support for people who wanted to earn an additional income in property development. He then set up a blog about his product and promoted his work simply using his blog. He started his blog two months ago. He has now signed up 50 people to his initial support programme and has 25 people on the “waiting list” for the next cycle. Because the product he is selling costs £4,000, he has made £300,000 already – inside two months, just by using a blog to promote his idea. So, don’t let anyone tell you that blogging doesn’t pay.
Blogging will be a significant recruitment tool
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will