It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone. The PR industry itself reckons that blogs are a highly effective tool for business to share information with their publics. According to one study on blogging around 70% of PR companies believe that blogging is important for business. Strange then to see in the same study that only around a third of PR companies actually do any form of blogging, either for themselves of their clients. Is this a case of “do as I say, not do as I do”?
Reuters proves value of blogging
Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of
