I was giving a talk in Newbury the other day and there just happened to be a reporter from the Newbury Weekly news there. The result was a highly positive article on blogging for businesses. I gave away my book on blogging and they took a photo of me presenting the prize to an audience member and that picture ended up alongside a 400 word article.
Make your web site into a community
People just love being members of a community. Years ago, when we all lived in small settlements, our community was the group of people we lived with; for many people in the world this is