A survey of small businesses in New York has revealed a pretty poor usage of Internet marketing techniques. The research involved 600 businesses and found that two thirds of them use the Internet to increase sales. But the data also reveals that most of the respondents have a strategy of
Today’s Guardian newspaper in London, England, says that companies can no longer ignore online marketing. According to a report in the “Inside Marketing and PR” section, Leo Ryan, a partner in Ryan, Morrison & MacMillan said: “Every company and every brand is now realising that online simply has to be
There is a great deal of advice on the Internet about how to make money from your blog. Much of it is over hyped nonsense about how you can become a millionaire overnight without having to write anything, just chucking tons of text produced by other people onto a page.
Blogging is perfect for teenagers. At a time in their life when they are trying to finalise their sense of self and establish their individual identity, blogging provides an outlet that does just that. It was interesting to read in Time magazine that teenagers think the same as well. Sixteen-year-old
Don’t you find that you like web sites that talk directly to you, that gradually build a relationship with you? Chances are you trust such web sites more as well. It’s the same in shops. Retailers that create a relationship with you, rather than just treat you as some transporter
One of the things that is often hard to appreciate is that the Internet and its associated technologies will soon be present in many items other than a computer. For many people their only access to the Internet is via a PC. However, Internet controlled dishwashers are on their way
Ebay spends tons of cash on pay per click marketing; they must do because last month they received more sponsored advert impressions than any other site – over three billion of them. And that’s almost ten times the amount Amazon saw. But Ebay may not be laughing all the way
Do you want your web site to be the very best it can be? Would you like to do something radically different that is so exciting and innovative that it gets your business noticed? Well, to do that you probably need to be some kind of genius. Well, take heart
An investigation by Computing Which? magazine suggests that social networking sites are not doing enough to protect children online. The survey found that children could easily be exposed to online bullying, pornography or predators through such sites. Most social networking sites simply allow anyone to join up with no checks
Who would have thought it? But in a few weeks time you will be able to promote your business on the Internet using your humble accounting software. Intuit, the makers of QuickBooks, have announced that their next upgraded product due out soon, will include the ability to link your products to
Early this morning I found myself on the Breakfast Show on BBC Radio Solent talking about “virtual pets”. They’ve come a long way since those early Tamagotchis! They had asked me to take part as I am an Internet Psychologist and they wanted the low down on the psychological implications
You can find many Internet “gurus” who will tell you that you can make a small fortune from running adverts on your web site from Google. The system is called AdSense and Google pays you for every person who clicks on one of the adverts. You’ll find people who claim
I’ve recently joined ExpertSources which is a web site for the media. You list your expertise and your media capabilities and registered journalists can hunt you down for comments or interviews. In the past week I’ve had two calls from the media – one for a women’s magazine and the other
If you sell things worldwide, you need to ensure that your web sites are localised to user behaviour in each country. For instance, people in the USA behave differently online than people in the UK. New research from ScanSafe shows that American Internet users are much more likely to use sites
In the past few days we’ve seen several announcements about online TV and movies. Amazon have launched a service to deliver films and TV programs online. Yesterday saw upgrades to the iPod to allow movies to be watched. AT&T earlier announced their online television service. The technology rush to use
I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business
A new social shopping site is in beta test and already it looks set to redefine things for Internet retailers. Called Crowdstorm it allows shoppers to find out what is being sold, where, what’s good about it and so on. In other words shoppers can find out the best deals and
Microsoft has been developing a new search engine, it has called Microsoft Live in order to stave off the competition from Google and Yahoo. Microsoft Live follows quickly after the company revamped its MSN Search as a result of falling market share in the search arena. However, MSN Search failed
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