As if the power of Google, MySpace and other big players isn’t enough to convince you of the need for user-generated content, consider a report in this week’s New Media Age magazine. A report on page 6 is headlined News International seeks user content for new free-paper site. The story goes on to report the fact that The London Paper is focusing on user-generated content for its online edition. According to the paper’s online editor, James Law, they want to steer away from merely repeating the content of the printed newspaper. User-generated content allows them to do just that.
Online businesses that succeed aren’t always the best
Online business owners sometimes complain that their competitors are gaining more custom, yet their products and services are not as good. Indeed, that’s not a complaint restricted to online businesses. At a networking lunch the